If you are a person living in 2021, you are likely a content consumer. Maybe you have seen people making content you enjoy, and it made you wonder about how to be a content creator. You’ve come to the right place.

What is a content creator?

A content creator is someone who creates and curates digital material for an audience to consume. “Material” and “audience” are where the endless opportunities lie. There is so much room for variety and creativity in content creation. Content creation is a growing and thriving market in today’s digital world. There are countless channels and platforms through which one can create and share content. Despite the booming industry, there is always room for more creative and unique content creators. Keep reading to learn how you can become one of them.

How can I become a content creator?

There are so many opportunities for content creation. The most successful content creators strike a balance of creating content that meets these criteria:

  1. It interests them
  2. It is entertaining or educational for their audience
  3. It showcases their unique personality and/or skillset

Guaranteed you have something unique to offer the digital space. To learn how to be a content creator, start by asking yourself these questions.

What content will you create?

There are so many types of content out there. You may want to try out a few and see which one interests you the most. Start with thinking about what you are most interested in and where you may have some skills. Here are some ideas for types of content you can create:

  • Articles
  • Artwork
  • Podcasts
  • Blog posts
  • E-books
  • Email
  • Graphics
  • Images/photos
  • News
  • Social media content
  • Videos

You can post your content and build your own brand using these types of content and more. If you don’t want to be the face of a brand, you can also work as a content creator for someone else. This could also be a great place to start and learn about content creations. Here are some types of businesses that hire content creators:

  • Media
  • E-commerce
  • Brands
  • Bloggers/influencers
  • Celebrities

For even more ideas of where to start with choosing your content material and channel, check out this article.

Auxiwa Ring Light

Who is your audience?

One of the key factors to finding success as a content creator is choosing a niche audience and getting to know them very well. Know your audience and be able to describe their interests, beliefs, and stories. This will give you clarity and direction on what content will resonate with them. Content that resonates with your audience will help you grow in success as a content creator. Here are some questions to ask to clearly define your audience:

  • What is their age?
  • What is their gender?
  • What are their interests?
  • What do they relate to about me and my content?
  • Where do they shop?
  • What are their values and how do they align with mine?

What is your style?

Once you narrow down your type of content and your audience, you should define your style. A clear and coherent style can be important in content creation. To know how to be a content creator, you should know how to define your style. Style includes the following elements:

  • Colors
  • Tone of writing, voice, and content delivery
  • Overall branding aesthetic
  • Mission and purpose
  • What makes you unique

How can you be consistent?

Consistency is key. You can have a killer choice of content to create, an excellent understanding of your audience, and a flawless style to match the audience and your interests; but if you are not consistent with posting your content to your channel(s), it will be difficult to be successful. For this reason, you should choose content to create that you enjoy creating and can be consistent with. Sharing your enjoyment and authenticity will make the work successful.

That being said, quality is just as important as quantity. Whatever route you decide to take as a content creator, taking the extra steps to produce quality work will give you the best chances of success.

Pro tip: If you need to take photos or videos for your content, a ring light like Auxiwa can dramatically enhance your lighting and give your photos a professional quality.

Bottom line: how to be a content creator

Anyone can be a content creator! Take your existing skills, interests, and goals and share content with the world on any topic. Make sure you choose the best type of content for you, define your audience and style, and be consistent with sharing. There’s no one else like you, so use that as your superpower in content creation!